Privacy Policy

www.waltzskateboarding.co.uk (Operated by Mercury Brands Limited) “Waltz Skateboarding UK

Last Updated 02/03/2021

This Privacy Policy sets out the basis on which we will process the personally identifying information (‘Personal Data’) that we collect and receive from and about customers who register on and/or use the website www.waltzskateboarding.co.uk, visitors to our social media pages and those customers who purchase items or sign up for our newsletters online.

OUR PRIVACY COMMITMENTS 

We will only collect, keep, use and share Personal Data for legitimate business purposes that we explain here below, or if we’re legally required to do so. We will be as clear and open as we can with you on what Personal Data we collect and how it will be processed. For as long as we maintain records of your Personal Data, we will keep it up to date and protect it with appropriate safety measures. 

WEBSITE VISITORS AND ONLINE CUSTOMERS

We may collect the following personal data from or about you when visiting or purchasing items online at Waltz Skateboarding UK below is an outline of what data may be collected and how that data is used.

PERSONAL DATA

 We may use your personal data for the following reasons:

  • For the provision of goods and services that Waltz Skateboarding UK offers.

  • For the administration and delivery of your purchases

  • To inform you about the progress of a recent order (dispatch, delay etc)

  • To contact you with marketing messages which you have requested or agreed to receive from us (for example via newsletter);

  • To analyse the purchase history of our customers to provide a better experience for customers

  • To analyse how customers use the Waltz Skateboarding UK in order to provide a better experience for customers and visitors online

COOKIES

We use cookies (small text files which are transferred to your browser) to identify data traffic patterns, personalise contents and support security. They do not provide any information which might disclose the identity of a specific person but they may potentially identify your computer, your browser and your internet settings. You may change the storing of cookies in your browser settings at any time by selecting the function “accept no cookies”. However, disabling essential cookies may result in you no longer being able to use the entire functionality of Waltz Skateboarding UK

GOOGLE ANALYTICS

Google Analytics, a web analytics service provided by Google, Inc. (“Google”) places cookies on your computer, to enable Google to provide us with activity reports relating to the Sites. Google uses this data only to provide us with information on how users use Waltz Skateboarding UK and does not associate your IP address with any other data held by Google. The information generated by Google cookies about your use of the platform (including your IP address) will be transmitted to and stored by Google on servers in the United States. You may refuse these cookies by selecting the appropriate settings on your browser or by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB

ONLINE ADVERTISING

We use online advertising to help you find our products. You may see banners of ads when you are on other websites and apps, such as social media. These ads may be based on information we hold about you or you previous use of Waltz Skateboarding UK or on other ads or banners from Waltz Skateboarding UK that you may have clicked on. We manage this through a variety of digital marketing networks such as:

GOOGLE ADS

Google Ads, an online advertising service provided by Google, Inc. (“Google”) may place cookies on your computer, to enable Google to provide us with activity reports relating to the Sites. Google uses this data only to provide us with information on how users use the Sites and does not associate your IP address with any other data held by Google. The information generated by Google cookies about your use of the platform (including your IP address) may be transmitted to and stored by Google on servers in the United States. You may refuse these cookies by selecting the appropriate settings on your browser or by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB

DATA SHARING

Waltz Skateboarding UK will not sell your information. We will not share your information with any third party except as stated in this Privacy Notice or as required to operate Waltz Skateboarding UK, provide our services to you and administer your account.

DATA PROCESSORS

We use third party processors to collect, export, process and store Personal Data on our behalf. The processors we use currently are the following:

INTERNATIONAL DATA TRANSFERS

We use some data processors located outside the European Economic Area or UK only after taking such steps as are required to ensure that Personal Data they process on our behalf receives protection equivalent to that provided in the EEA. Our processors are either certified as compliant with the EU-U.S. Privacy Shield Framework where they are located in the USA or have entered into an agreement with us containing the model clauses approved by the European Commission as providing contractual protection equivalent to that provided by the data protection regulations applicable in the EEA. To learn more about the Privacy Shield program, please visit  www.privacyshield.gov.uk

DATA SECURITY

We maintain technical and physical safeguards that are designed to protect the security and integrity of your Personal Data, and to guard it against accidental or unauthorised access, use, alteration or disclosure to unauthorised third parties. These measures include device encryption, firewalls and virus checking procedures. Where we keep Personal Data files on local devices these devices are protected and accessible only to authorised employees of Mercury Brands Limited. We regularly review our security systems to ensure that your Personal Data remains safe and secure.

DURATION OF STORAGE

We will maintain records of your Personal Data:

  • For as long as you remain a registered customer of Waltz Skateboarding UK;

  • For as long as is necessary to provide our services to you.

YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA

You can update your contact or marketing preferences or unsubscribe from our marketing communications at any time by contacting Waltz Skateboarding UK

You have the right to update and correct the personal information on your account. You also have the right to request from us all personal information that we hold that relates to you, to request restriction of the processing of that data and to request that we delete that data. 

Where allowed by applicable law there may be an administrative charge for supply of copies of data and we may also require you to provide us with appropriate identification before we comply with this request. You also have the right to object to our continued processing of your data. You may also have the right to data portability. If you have a complaint about the way in which we use your personal information you have the right to complain to the Information Commissioner www.ico.gov.uk

You can contact Waltz Skateboarding UK with questions about the personal information we hold about you at the email address in the contact section below.

CHANGES TO OUR PRIVACY NOTICE

We will update this Privacy Notice from time to time to reflect changes in our business. All such changes will be posted at Waltz Skateboarding UK and if we consider it to be appropriate we will notify subscribers of any material changes by email where possible.

CONTACTING US

Mercury Brands Limited is the Data Controller in respect of any Personal Data that you submit to us or that we collect from or about you. Mercury Brands is a limited company registered in England and Wales, (Company Registration Number 12426782) with registered offices at Unit 44K, Argall Avenue, London, E10 7QP

If you would like to know what information we hold about you or if you have any other queries or complaints in relation to this Privacy Notice, or our Sites, our contact details are as follows: Address – Mercury Brands Limited, Unit 44K, Argall Avenue, London, E10 7QP